Edna Wallace Hopper established her cosmetics company through her reputation of youthfulness and her acting career in Waukesha, Wisconsin. She developed creams promising the youthful beauty she possessed. Edna Wallace Hopper continued to be a figure…
Elgin American began as a wholesale jeweler founded by Max and Solomon Eppenstein in Chicago, Illinois. They began selling compacts in 1919. Elgin American sold a compacts in a wide range of prices and materials. Elgin American was one of the most…
Elizabeth Arden began in a Saks Fifth Avenue Salon in New York City. The beauty brand is credited with offering the first makeover in store, creating a lipstick shade as a symbol for the suffragette movement and the first to create travel size…
Mary Haley and Margaret Dryden, also known as the Elmo Sisters, ran their cosmetics company in Pittsburgh, Pennsylvania. The sisters split their business into two companies ran by one sister respectively: Elmo, Inc. and Elmo Sales Corporation, Inc.…
In 1933, Marjorie A. Birk patented strip eyelashes. Her design attached the eyelashes individually to a strip of material rather than have a large application band. This innovation was applied to the New York manufactured, Ey-Teb eyelash models.…
Founded by Eunice Johnson, Fashion Fair was the first international prestige brand for deep skin tone. They continue to expand and develop products under their expertise. Fashion Fair is available internationally and online. Its manifesto echos the…
Carl Weeks of Armand created a men's cosmetics line. This was a rarity of the time. And although it was not around for long, Florian created a men's powder and compact case.
Frances Denney started as the Victoria Toilet Company in Philadelphia, Pennsylvania. The brand invested in tinctures and treatments. Then it expanded into makeup. Frances Denney operated in the family until it was sold.
Gemma Taccogna was a Mexican artist that is responsible for popularizing papier-mache. During her career she produced many sculptural works including lipstick dolls. These dolls were recognized for their aesthetic and were copied by other artists.…
Marie Germaine Moratille established Germaine Monteil in Paris, France. At a fashion show in New York City Germaine Monteil premiered its line of cosmetics. Despite launching its makeup line during the Great Depression, Germaine became a luxuary…