Josephine Baker, a famous singer, dancer and actress, developed a hair styling product, Bakerfix, in the 1930s. The product was marketed as a way to recreate Josephine Baker's iconic hair style. Advertising for Bakerfix is found during the 1930s, but…
Beauty Counselor began as a door-to-door cosmetic sales company in Grosse Point, Michigan. In 1939 the company registered its trademark. The main marketing strategy for the Beauty Counselor brand was to allow customers to try samples, in forms of…
Carol Phillips, a former editor of Vogue magazine, launched Clinique after her editorial investigation of skincare. Her initial launch comprised of 117 products. Now, Clinique has expanded internationally and is recognized as a top beauty brand.
In 1933, Marjorie A. Birk patented strip eyelashes. Her design attached the eyelashes individually to a strip of material rather than have a large application band. This innovation was applied to the New York manufactured, Ey-Teb eyelash models.…
DUO eyelash adhesive pioneered a new formula of eyelash adhesive developed to be more gentle on the eyelid as well as easier to be removed. It was produced originally by the Knomark company, but was then acquired in 1957 by Revlon. DUO eyelash…
In the development of personal hygiene, deodorant became more popular than perfume for controlling body odor. The idea of controlling body odor was created through marketing targeting an insecurity people may have about how they smell, further that…
The details of how French cosmetic company, Dorin, came into being are a mystery, but Marguerite Brunet is credited with launching the enterprise in 1780 because of her close relationship with Queen Marie-Antoinette. She and King Louis XVI chose…
1946 is the first registered patent for the self-illuminating compacts manufactured by Venus Ray. The Venus Ray compacts were briefly produced and sold. The exact end date of their production is unknown.
Gabrielle Chanel opened her first fashion house in Biarritz, France after her success designing womenswear in 1915. Six years later, Chanel released the famous Chanel No. 5, and just three years after that, its first makeup line was created. The…