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Joseph Lindemann created Blue Waltz as one of its several brands marketed to younger woman trying to attract men. The cosmetics were sold for lower prices in the youth market. Joseph Lindemann merged with Nestle Le Mur and Blue Waltz products were no…

Joseph Lindemann created Jolind by abbreviating his name. The cosmetic company was one of several released in the 1930s that only sold until the 1950s. Joseph Lindemann merged with Nestle Le Mur, and Jolind products, among others, were no longer…

Kimberly Clark developed a filter for gas masks during World War I then used the technology to support menstruating people in her partner company, Kotex. After this success, Kleenex marketed its tissues as a hygienic way to manage colds with a…

David H. McConnell was a traveling book salesman who gave free cosmetic samples with his book sales. When it became clear that customers were more interested in the beauty products, he recruited women to sell the beauty products door-to-door. Avon…

Pierre-François-Pascal Guerlain established his first boutique in Paris, France. And in 1870, Guerlain created the first lipstick tube in a refillable case. Among their other accomplishments, Guerlain institute was founded. Guerlain continues to…

George W. Luft was trained as a pharmacist and created his own cosmetics company with one brand, Tangee. He produced and sold the first lipstick to change color once applied. It is known for its tangerine color, which inspired the brand's name. It…

Frank Toskan and Frank Angelo founded MAC Cosmetics in Toronto in 1984. The brand operates currently as a subsidiary of Estee Lauder and is one of the top three global makeup brands.

Mary Quant, Alexander Plunket Greene and Archie McNair started a fashion house in London in 1955. Their signature style became internationally recognized and lead to the creation of their beauty line. Both the clothing and makeup embrace freedom of…

Elsa Schiaparelli starts her fashion house with the iconic trompe l'oiel sweater. Shortly after the fashion house was created Schiaparelli released their first fragrance. Schiaparelli fostered collaboration with surrealist artists like Salvador Dali.…