Browse Items (113 total)
- Collection: II. Brand Index
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BLUE WALTZ, United States
Joseph Lindemann created Blue Waltz as one of its several brands marketed to younger woman trying to attract men. The cosmetics were sold for lower prices in the youth market. Joseph Lindemann merged with Nestle Le Mur and Blue Waltz products were no…
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ALLIED COMPANY, United States
The Allied Chemical Company founded by William Henry Nichols in Buffalo, New York. It was a successful until after World War II when the company began to simplify production and move its factory to Morristown, New Jersey. There it produced plastics,…
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IRRESISTIBLE, United States
Joseph Lindemann, the son of a drug store owner, created Irresistible cosmetics through three successful ideas: using one of the most popular pin-up artists in their advertising, keeping the products affordable to most consumers and the name itself.…
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CHRISTIAN DIOR, France
Established in Paris, France the Christian Dior fashion house was a long-anticipated brand. After the launch of his fashion brand, Dior released perfume. That quickly grew into a beauty line including luxury makeup. The brand continues to evolve and…
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SHISEIDO, Japan
Shiseido's long legacy as a makeup company began in Japan's first Western-style pharmacy. Shiseido released magazines, created their own beauty institutes and grew as an internationally recognized beauty company. Sheseido holds conferences and…
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SCHUCO, Germany
A toy company founded by Heinrich Muller and the businessman Heinrich Schreyer in Nuremberg, Germany also made cosmetic compacts, They became known for their animal-shaped, plush compacts. They were successful in their cosmetic and toy ventures until…
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MARINELLO, United States
Ruth Maurer created a beauty schools internationally named after Giovanni Marinello. They were an accredited school that also released their own cosmetics. The cosmetics company was purchased by Scope in 1963 and the school was later shut down after…
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YARDLEY, England
Born out of the Cleaver Soap and Perfume business, Yardley and Statham began in London, England. It ran as a family business passed through four generations as a wholesale company. They transitioned to retail and built larger factories for new lines…
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WOODBURY, United States
John H. Woodbury began treating skin ailments after working in podiatry. He created toiletries to treat minor skin imperfections before opening his own dermatological institute in New York City. After the success of his practice and an expansion of…
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POND'S, United States
Pond's patented their own witch hazel extract used in a cream that treated many regular skin issues. However, their extract's efficacy was investigated leaving their patented extract to be easily replicated. A new marketing strategy was developed for…
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