POND'S, United States

Pond’s patented their own witch hazel extract used in a cream that treated many regular skin issues. However, their extract’s efficacy was investigated leaving their patented extract to be easily replicated. A new marketing strategy was developed for a cold cream product. Sales increased and nationwide advertising began. Because of its success the company grew internationally, developing new cosmetics. Pond’s has continues to innovate, and their products can be purchased today.