Tangee Cream Rouge

A cardboard backing with a round slot for a cream rouge. Text on the front of the backing reads, “New Tangee Creme Rouge / For the cheeks / Greaseless, Waterproof, Natural / Blends with all complexions / The George W. Luft Co., New York / Made in U.S.A.” Additional text on the back reads, “Tangee Creme Rouge / This is the Purse size of the world-famous Tangee Creme Rouge. Like Tangee Lipstick, it changes color as you apply it, blending magically with your own natural coloring. It is permanent, waterproof and greaseless. / How to apply: First cleanse your face with soap and water, as the presence of creams, lotions or astringents may retard the Tangee color reaction. While the cheeks are slightly moist, wet your fingertip and apply a tiny amount of rouge with light, circular stokes, blending the edges carefully. Use the rouge sparingly as it is difficult to remove excess. / Tangee Creme Rouge Permanent Natural.”