Irresistible Rouge
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A cardboard backing fixed to a rouge container. The front of the container is printed with a full color feminine image surrounded by text reading, “Youthful, Natural Blends Perfectly / Irresistible Rouge Certified Pure / Distributor Jersey City, NJ / It’s Air-Whipt for Greater Smoothness.” The rouge is attached to the backing through a slot in the backing. Additional text on the back of the container reads, “Irresistible / Cheek Lure Rouge / Reg. U.S. Pat. Off. / For a smoother complexion that always looks flower-fresh and satin-textured, use this lighter, softer, non-drying rouge! Whipped to a delicate mist by mighty whirlwinds of pure, filtered air before being pressed into cake form. Irresistible Cheek Lure Rouge is caressingly soft, spreads smoothly and clings longer! Exquisitely blended in flattering shades: Light, Raspberry, Medium, Flash Red, Orchid, Fuchsia Plum, Ruby Red, Orange (Changeable), Candy Stripe Red, School House Red, Pink Rose. / For perfect makeup harmony, use Irresistible Lipstick, Face Powder and Powder Foundation. Laboratory tested, guaranteed pure. / Irresistible, Inc. Distributor Jersey City, N.J. Made in U.S.A.”
| Identifier | ROU_Irresistible_001 |
| Subject | Rouge |
| Type | Rouge |
| Date | 1939 |
| Materials | Cardboard |
| Condition | Brand New |
| Location | disp O |
| Brand | Irresistible |
| Tags | Filmed for TikTok, 1930s, Rouge, Brand New, Irresistible |
| Collection | I. Makeup Collection |
| Citation | “Irresistible Rouge,” MUA Archive, accessed January 26, 2026, https://archivemua-new.newassembly.com/items/show/969. |
| Coverage | @erinparsonsmakeup 1930’s Irresistible Rouge in Raspberry ☺️ I Love this color!! Will dupe soon but feel feee to give me your suggestions! #blush #vintagemakeup #blushtrend |