Tattoo Lipstick

A cardboard backing with a full color print of three people in costume. Text on the backing reads, “Tattoo Lipstick / New Tattoo / Exotic / Keeps lips soft, smooth, moist.” The lipstick tube is attached by two wires through the backing. Additional text on the back of the backing reads, “Entirely New Kind of Lipstick / Super-Indelible...yet it keeps lips velvety soft and smooth, lusciously moist! / Here’s exactly what your lips have been wanting so desperately. A lipstick, made by an exclusive new process from which is blended a magical softening agent to give your lips velvety softness and touch thrilling smoothness; an equal magical moistening agent to give your lips a luscious, moist glisten...a vivacious sparkle...the lustrous freshness of a ‘dewy’ gardenia! / It’s the New Tattooo...the one and only lipstick that can give your lips the exciting enchantment of transparent South Sea color. Super-Indelible, it keeps lips tenderly youthful all day or evening long! / Five Exciting New Shades / Coral (orangish) Exotic (Fiery) Natural (Blood Red) Pastel (Changeable) Hawaiian (Brilliant) / Copyright 1937, Tattoo / Printed U.S.A. Made in U.S.A. Trademark ‘Tattoo’ / Reg. U.S. Pat. Off. and Foreign Countries.”