Irresistible Lip Lure Lipstick
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A rectangular card affixed to a lipstick tube. The full color print on the card features a feminine figure wearing makeup and fur surrounded by flowers. Text on the front of the cards reads, “Fushsia Plum / Irresistible / Distributor / New York, N.Y. / New Jumbo Lipstick / It’s Whip-Text for Greater Smoothness.” The back of the card is printed with a product description reading, “Irresistible Lip Lure Lipstick / Whip Text for Smooth Perfection / For rich, velvety-soft, inviting lips, use smoother, finer Irresistible Lipstick, Whip-Text by the new secret process, Irresistible Lipstick is non-drying, long-lasting, clear-color. Spreads evenly and blends perfectly to enhance the natural texture of your lips. Delicately scented with exotic Irresistible Perfume to add the crowning touch to your make-up. Irresistible [illegible text] available in these smart fashion right shades: Vivid - Red Raspberry - Medium - Dark Medium - Pink Orchid - Fuchsia Plum - Flash Red - Candy Stripe - Ruby Red - Schoolhouse Red - Red Oak - Pink Rose - Yankee Red / Complete your make-up with the same flattering shade of Irresistible Rouge, Face Powder and Cake Make-Up / New York, N.Y. U.S. Pat. Off. Irresistible, Inc. Distr. / Made in U.S.A.”
| Identifier | LIP_Irresistible_001 |
| Subject | Lipstick |
| Type | Lip Lure Lipstick |
| Date | 1930s |
| Materials | Cardboard, Brass, Enamel |
| Condition | Brand New |
| Location | disp U |
| Brand | Irresistible |
| Tags | Lipstick, 1930s, Brand New, Irresistible |
| Collection | I. Makeup Collection |
| Citation | “Irresistible Lip Lure Lipstick,” MUA Archive, accessed January 25, 2026, https://archivemua-new.newassembly.com/items/show/923. |