La Jac Hi-Brown Liquid Face Powder and Leg Make-Up
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A round tapered glass bottle with floral glass embellishments. The bottle is topped with a black plastic screw top. A paper label on the front of the bottle has a feminine face and pair of legs surrounded by pink flowers on a red, yellow and blue backdrop. Text on the label reads, “La Jac / Hi-Brown Liquid Face Powder and Leg Make-Up / Net. Wt. 3 oz. / 35 cents / Keystone - The Reliable Co. - Memphis, Tenn.” Another paper label on the back of the bottle features a red rose on a yellow field. Text on the back label reads, “La Jac / Liquid Face Powder and Leg Make-Up / Gives skin a smooth as silk finish. Hides tiny blemishes - imparts lovely color. / Directions / For face: cleanse face thoroughly with La Jac Cleansing Cold Nite Cream. Apply Liquid Powder with sponge or pad dampened with La Jac Witch Hazel. When Almost dry remove any surplus with soft cloth. / For legs: -always have legs completely smooth, hair free and dry. Pour small Make Up in cupped palms and apply with long strokes starting at back of leg. / Shake well before using.”
| Identifier | LEG_LaJac_001 |
| Subject | Leg Makeup |
| Type | Liquid Face Powder and Leg Makeup |
| Date | 1940s |
| Materials | Glass, Plastic, Paper |
| Condition | Very Good |
| Location | wall N |
| Brand | La Jac |
| Tags | Filmed for TikTok, 1940s, Foundation, Leg Makeup, Hi-Brown, La Jac |
| Collection | I. Makeup Collection |
| Citation | “La Jac Hi-Brown Liquid Face Powder and Leg Make-Up,” MUA Archive, accessed January 26, 2026, https://archivemua-new.newassembly.com/items/show/402. |
| Coverage | @erinparsonsmakeup Leg Makeup #vintagemakeup #makeuphistory #pantyhose #hosiery #stockings #vintagetiktok #fyp #foryou |