Mavis Liquid Hose
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A rectangular glass bottle with a black plastic screw top. The paper label on the front features red white and blue graphics with text reading, “Mavis Liquid Hose / Dull Bronze / New glamour for your legs / contains 6 oz. V. Vivaudou, Inc. Distr. N.Y.” Another label on the back reads, “Mavis Liquid Hose / gives new glamour to your legs / Directions / Remove any excess hair / Shake bottle well before using / Mavis Liquid Hose is easily smoothed on with the palm of your hand or a tuft of cotton. For best results smooth on Mavis Liquid Hose with long upward, even strokes. Do not dab on. Allow to dry which takes about a minute. A second coat may be applied without removing the first application. Mavis Liquid Hose stays on. It’s easily removed with soap and water. / In two glamorous shades Dull Bronze and Sheer Beige. / P.S. Prevent that uncomfortable bare-foot-in-leather feeling, dust Mavis Talcum Powder into your shoes.”
| Identifier | LEG_Mavis_001 |
| Subject | Leg Makeup |
| Type | Liquid Hose |
| Date | 1940s |
| Materials | Glass, Plastic, Paper |
| Condition | Like New |
| Location | wall N |
| Brand | Mavis |
| Tags | Filmed for TikTok, Like New, Advertisement Included, 1940s, Mavis, Leg Makeup |
| Collection | I. Makeup Collection |
| Citation | “Mavis Liquid Hose,” MUA Archive, accessed January 26, 2026, https://archivemua-new.newassembly.com/items/show/399. |
| Contributor | News Pilot (San Pedro California), July 28, 1944. |
| Coverage | @erinparsonsmakeup Leg Makeup #vintagemakeup #makeuphistory #pantyhose #hosiery #stockings #vintagetiktok #fyp #foryou |