Maybelline Waterproof Liquid Eyeliner
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A rectangular glass bottle with a gold, tapered top and enamel text reading, “Maybelline Waterproof Fluid Eyeliner / Non-Smear.” The back of the bottle reads, “Shake well before using. Apply smooth line close to lashes. If liner turns thick add drops of water and stir 1/4 oz. Maybelline Co. Dist. Chicago.”
| Identifier | LINE_Maybelline_004 |
| Subject | Eyeliner |
| Type | Waterproof Liquid Eyeliner |
| Date | 1960 |
| Materials | Glass, Plastic |
| Condition | Like New |
| Location | disp C |
| Brand | Maybelline |
| Tags | Like New, Eyeliner, Maybelline, 1960s, Advertisement Included, Liquid Eyeliner |
| Collection | I. Makeup Collection |
| Citation | “Maybelline Waterproof Liquid Eyeliner,” MUA Archive, accessed January 25, 2026, https://archivemua-new.newassembly.com/items/show/345. |
| Contributor | Daily News, July 16, 1961. |